Do you know the difference between Digital Marketing and Affiliate Marketing?

Mostly people are confused to looking at what is Digital Marketing or Affiliate Marketing. What’s the difference between them? It sounds the same to many people. No worries, in this article we clear all your confusion.

So let’s start with a chocolate example:

Imagine you’re selling homemade chocolate.

1.   Digital marketing is like putting up posters around town and advertising your chocolate online. You’re directly promoting your product.

2.   Affiliate marketing is more like asking your friends to spread the word about your chocolate brand and earning a commission for every sale they make.


Digital Marketing vs Affiliate Marketing

So, in simple terms, digital marketing is about promoting your own products or services, while affiliate marketing is about promoting other people’s products or services and earning the commission for each sale.


Here’s a more detailed breakdown:

Digital marketing includes activities like:

1.   SEO: Making your website appear higher in search engine results when people search for “homemade chocolate.”

2.   PPC: Playing for ads to appear at the top of search results when people search for “best chocolate in Town name.”

3.   Social media marketing: Promoting your product on platforms like Instagram and Facebook.

4.   Content marketing: Creating valuable content (like a blog post about the best way to eat chocolate) to attract and engage customer.

5.   Email marketing: Sending emails to your customers to promote your new chocolate flavors or special offers.

Affiliate marketing involves:

1.   Partnering with other businesses: Finding companies that sell chocolate-related products (like chocolate ingredients, dry fruits and nuts).

2.   Creating unique affiliate links: These links track sales made through your promotions.

3.   Promoting products or services: Sharing your affiliate links on your website, social media or through email marketing.

4.   Earning commissions: Receiving a commission for each sale made through your affiliate links.

 

In summary, digital marketing is a versatile tool that can be used to promote any business, while affiliate marketing is more specialized approach that focuses on promoting other companies’ products or services.

Thanks for reading this article.